Storing your contacts on your phone is very convenient but it is not very secure. Of course you can back them up but not everyone gets this right.

Your business data is an important ingredient in terms of defining the value of your business. A potential purchaser will want to see this information as part of their due diligence process to reassure themselves that they are paying the right price for your business.

Rhino stores your data in the Rhino Cloud.

Technology companies love to use flowery terminology. The Rhino cloud is nothing more than a large computer stored in a giant warehouse with the most stringent security and environment controls you could ever imagine.

Accessibility

As the data is stored in a central location, you are able to access Rhino live from your phone or via a web browser and all updates are instantly saved.

We do not store business data on your phone.

When you download the Rhino App, the App is simply a means of displaying and updating your data which is stored in the Rhino Cloud. This means that if you lose your phone, you do not lose your data and of course if you purchase a new phone and install the Rhino app, you have immediate access to your data as soon as you log into Rhino.

Regulatory Compliance (e.g. GDPR)

If you have ever received an unsolicited phone call or email from a company that you never had any contact with, there is a likelihood that your personal data will have been traded. i.e. sold from one company to another.

Governments are trying to stamp out this irritating practice and have introduced legislation like the General Data Protection Regulation (GDPR) in 2019 that forces any organisation large or small to manage the personal contact information of their customers and suppliers properly.

All organisations including yours must put in place secure systems and appropriate processes to safeguard personal data and must ensure that the data is not available publicly without the consent of the individual. It requires all the address, telephone and email addresses to be encrypted so that in the event that someone got hold of your data, they would not be able to use it.

The good news is that you do not need to worry about any of this if you are using Rhino because all of these safeguards are built into the Rhino App.

Even with the UK leaving the EU, removing the consumer protection contained within GDPR would represent a significant backward step and is unlikely to happen.